Hi there, I'm Rachel 👋🏽

A little about me: I turn social media and content marketing into community-building powerhouses for education and EdTech brands.

I’m passionate about working with organizations that are shaping the future of education and committed to making learning more accessible, engaging, and community-driven. I lead SunCount Strategies, the agency I founded, where I partner with mission-driven brands to find their people, build trust, and create thriving communities.

Below, you’ll find some of my favorite career highlights—projects that have grown audiences organically, sparked real engagement, and turned content into lasting connections. Thank you for stopping by to check out my work! 👩🏽‍💻

Social Media

See how I’ve shaped content strategy and brand voice across the accounts I’ve managed—growing social audiences 3-5x through audience research, content creation, collaborations, and data-driven strategy.

+150k followers

I managed @harvard_admissions social accounts and grew their Instagram account to over 150k followers in two years.

9M combined audience

I produced content and creative strategies for @KhanAcademy with a combined audience of 9+ million followers.

5x followers

Shifting between engagement and growth strategies I grew @RewritingAdoption’s following to over 9k, 5x what we started with.

Community Building

I believe thriving communities take time and care—just like any meaningful relationship. I love bringing audiences behind the scenes, humanizing brands, and building lasting connections through storytelling and strategy.

Takeovers That Took Off

At Harvard, I launched the school’s first undergraduate Instagram takeovers, giving prospective students an authentic, behind-the-scenes look at campus life. By partnering with student organizations, this initiative boosted engagement, strengthened community ties, and became a cornerstone of Harvard’s digital recruitment strategy.

Bringing Educators to the Forefront

At Khan Academy, I created instructor-led videos to ignite learner interest in courses and featured former teachers to introduce tools designed for educators. These micro-educational moments engaged both learners and teachers by leveraging the right voices to connect with each audience.

“So inspiring to see a local girl featured on here. I also come from a pretty rural part of Hawaii. Teachers and advisors never really made an emphasis on Ivy League schools. Mahalo for sharing this story.”
- Comment on Yuki’s Story

Telling the Stories That Matter

At Harvard, I crafted digital storytelling that helped students see themselves in spaces where they were historically underrepresented. Whether it was a welcome video for admitted students or an Instagram series highlighting students from remote locations, I create stories that feel real, spark emotion, and create a deep sense of connection.

Everyday Moments to Editorial Impact

From lo-fi, user-generated content to high-impact editorial photography, I craft visual narratives that create a sense of belonging and conversation. From Harvard welcome visuals to adoptee community campaigns, I always prioritize creating community-driven content that feels personal and real.

LinkedIn Growth Strategy

LinkedIn is currently one of the fastest-growing platforms for organic reach and thought leadership. I help brands and leaders leverage this momentum by crafting strategies that build authority and drive engagement.

Thought Leadership & Brand Growth

I’ve developed LinkedIn strategies for Khan Academy, Sal Khan, and executives to establish their voice, authority, and audience engagement. From content templates to storytelling frameworks, my work has helped leaders grow their reach and connect authentically with their ideal audience.

LinkedIn Growth Strategy

LinkedIn is currently one of the fastest-growing platforms for organic reach and thought leadership. I help brands and leaders leverage this momentum by crafting strategies that build authority and drive engagement.

Thought Leadership & Brand Growth

I’ve developed LinkedIn strategies for Khan Academy, Sal Khan, and executives to establish their voice, authority, and audience engagement. From content templates to storytelling frameworks, my work has helped leaders grow their reach and connect authentically with their ideal audience.

If you liked these samples, check out my full portfolio for more of my work!

Stephanie Yamkovenko
Director of Marketing at Khan Academy

“If you're wanting to move past random acts of marketing and achieve sustainable and reliable results, Rachel is the content marketing leader you should work with. I hired Rachel to lead content marketing at Khan Academy. Rachel ability to immediately conquer both execution and strategy sets her apart.

Rachel drove engagement, generated leads, and increased subscription revenue during her time at Khan Academy. Her habit of always asking ‘why’ ensured that every strategy and action aligned with our goals and audience needs. I look forward to working with Rachel again one day soon.”

Hi Maven

👋🏽

Hi Maven 👋🏽

I hear you’re looking for entrepreneurial, strategic doers who are passionate about shaping the future of education. 👀 That’s me! I’d love to chat about how I can contribute to your vision.